Genitrix has repackaged its Dentagen plaque prevention chews to provide added value and convenience to pet owners. Packs of the chews, launched in 2008 as part of Genitrix’ Dentagen dental range, will now be available in ‘one month’ packs in response to customer feedback. The new bigger value packs will also be priced more cost-effectively and will offer environmental benefits as the amount of packaging is reduced.

Dentagen dental chews are impregnated with a plant extract called RF2 which enables them to act as an ‘anti-biofilm’ treatment, modifying the membrane of oral bacteria to prevent them from producing plaque. The chews, which come in two sizes for large and small dogs, are designed to be given on alternate days and form part of the unique Dentagen Dental Care Programme. Earlier this year, Genitrix also launched Dentagen Aqua, an innovative water additive treatment to control plaque and prevent bad breath in cats and dogs.

Commenting on the repackaging of Dentagen chews, Rob Watkins, Marketing Director of Genitrix, said: “The popularity of Dentagen chews since their launch has exceeded even our best expectations and we’re delighted that the Dentagen range is rapidly becoming the dental homecare choice for both vets and dog owners.

“Feedback from regular users was that they would prefer to be able to buy larger packs to reduce the need for frequent ‘top up’ shops. From our perspective too, we’re always looking to enhance veterinary care with through innovative solutions, to provide keener pricing for our customers and to reduce the environmental impact of our products. Creating the new value size packs seemed an ideal solution and we hope our customers think so too.”

Genitrix is one of the UK’s leading veterinary pharmaceutical companies, offering a range of innovative healthcare products for companion animals, equines and exotics.

Picture shows: New pack sizes of Dentagen chews