Genitrix Combines Proven Efficacy with Keen Pricing as it Moves into Sedative Market
 Leading British veterinary pharmaceutical company Genitrix has launched Dormilan, a new product offering fast-acting sedation and analgesia for dogs and cats.
Formulated using established alpha-2 agonist medetomidine hydrochloride, Dormilan is indicated for sedation in order to facilitate the restraint of animals during clinical examinations and for pre-medication prior to general anaesthetic.
Commenting on the launch of Dormilan, Rob Watkins, Marketing Director of Genitrix, commented: “Genitrix is known for developing innovative and niche animal health products which generate additional revenue streams for vet practices. We’re now looking to add to the support we provide to vet practices by offering a range of highly cost effective tried and trusted practice ‘standards’ – products designed for everyday use in practices.
“Dormilan is the first product in this series of Genitrix Standards and provides a trusted and highly effective solution for the injectable sedation and analgesia of dogs and cats.”
Sussex-based Genitrix is one of the UK’s leading veterinary pharmaceutical companies and aims to advance veterinary care through offering a range of innovative healthcare products for companion animals, equines and exotics.
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